Exploring the Used Cars Category on TikTok: A Hidden Goldmine for Influencer Marketing
The used cars category on TikTok is revving up with influencers making waves in the automotive niche. With over 910,000 followers, influencer khunpong_by_ceoman dominates the field, focusing on key promotion niches such as used car dealerships and motorcycle sales. Meanwhile, emerging talent like karumaautohaus, with a modest following of 2,149, showcases specific products like the Toyota Hilux Workmate and Honda Jazz, hitting the sweet spot for automotive enthusiasts.
As brands tap into these influencers, our data reveals a wealth of opportunities. Mentioned products like LED headlights and essential vehicle accessories are gaining traction, highlighting the brands that are resonating with TikTok audiences. The follower range shows potential, especially in the >500k bracket where influencers can significantly impact brand awareness.
For businesses in the automotive space—from dealerships to repair shops—partnering with TikTok influencers opens doors to strategic promotion. The marketplace is ripe for innovative campaigns that can translate views into sales. Ready to rev up your marketing strategy? Explore our influencer database to connect with rising stars in the used car niche today!