Explore the Buzz Around University Life on TikTok
The university category on TikTok is thriving, showcasing a vibrant blend of influencers and products that resonate with the student community. Leading the pack are influencers like @pennstate and @uofmichigan, boasting follower counts from 158,700 to 139,100. These creators expertly navigate niches like "College Apparel" and "Student Housing," making them invaluable for brands targeting the lucrative student market.
What's striking is the heatmap of mentioned products. Popular brands like Squishmallows, Starbucks, and Hollister stand out, with Squishmallows making a notable appearance three times! This highlights the emphasis on trendy, relatable products that students adore.
Additionally, most influencers in this category have followers between 10,000 to 50,000, illustrating a growing micro-influencer trend that can be powerful for targeted marketing.
Brands focusing on university-specific products, from apparel to food, can significantly benefit from aligning with these influencers. Dive into our influencer database today to unlock unlimited access to powerful insights that can elevate your brand's outreach in the ever-evolving university landscape!