Personal Care Influencer Insights

Discover top influencers, trending products, and market opportunities in the Personal Care niche

Follower Analytics

Distribution of followers across different platforms and categories

Follower Distribution

Most Followers In These Ranges

#110-50k
#2100-250k
#350-100k
#45-10k
#5250-500k

Top Influencers

@jamescharles

39,100,000 followers

Top Niches

Makeup brands
Beauty products
Cosmetics

Featured Products

Painted
Painted blushes
High Engagement

@benjikrol

34,400,000 followers

Top Niches

Makeup Brands
Skincare Brands
Beauty Tools

Featured Products

Freckle Pen
Foundation
High Engagement

@darianrojasc

30,200,000 followers

Top Niches

Beauty Products
Makeup Brands
Hair Care Products

Featured Products

High Engagement

@yerimuaa

24,800,000 followers

Top Niches

Beauty Products
Makeup Brands
Skincare Products

Featured Products

High Engagement

@keniaos

23,400,000 followers

Top Niches

Beauty Products
Skincare
Makeup

Featured Products

K Os Beauty
High Engagement

@beasteater

20,300,000 followers

Top Niches

Makeup
Skincare
Beauty Products

Featured Products

Sheglam
Sheglam Powerpuff Girl Collection
High Engagement

Product Analytics

Most mentioned products and their performance metrics

Top Mentioned Products

Top Product

Top 5 Products

#1Charlotte Tilbury
306 mentions
#2Sephora
282 mentions
#3Amazon
220 mentions
#4Botox
204 mentions
#5Huda Beauty
190 mentions

About Personal Care

Detailed insights and analysis about this category

The Booming World of Personal Care Influencers on TikTok

The Personal Care category on TikTok showcases an impressive roster of influencers dominating the beauty landscape. With major players like James Charles (39.1M followers) and Benji Krol (34.4M followers), the focus is sharply on stunning makeup, skincare routines, and luxurious brands. Products like Charlotte Tilbury and Huda Beauty are frequently highlighted, showcasing their popularity and influence.

This category has become a powerhouse, with essential niches emerging: Beauty Products, Skincare, and Cosmetics lead the way, with countless creators leveraging their platforms to promote trending items. In fact, products like Concealer and Foundation have been featured extensively, echoing the demand for transformative beauty solutions.

With TikTok influencers boasting follower counts ranging from 1 million to over 39 million, businesses are harnessing this massive reach to tap into diverse audiences. Join the ranks of savvy marketers by accessing detailed influencer data—gain insights into promotion strategies, top products, and powerhouse creators that can elevate your brand.

Unlock the potential of the Personal Care scene on TikTok and drive your marketing efforts to new heights. Don’t miss out—get access to our influencer database today!

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