Exploring the "Other" Category of Influencers on TikTok
The "Other" category on TikTok boasts some of the most engaging influencers, including heavyweight names like Charli D'Amelio (155.8M followers) and Dua Lipa (76.3M followers). Despite their massive followings, many of these influencers promote a diverse range of content without consistently endorsing specific products.
Notable mentions in “Other” include popular platforms like Revolut (100 mentions), Amazon (73), and PayPal (65). These brands resonate well with audiences, showcasing the influencer's connection to lifestyle finances and tech.
Digging deeper into their audience, influencers in this category thrive across follower ranges, with over 62% having more than 1 million followers. They also shine in niches like lifestyle (12,045 mentions), fashion (10,377), and beauty (7,323), emphasizing their versatility beyond conventional categories.
For brands seeking to connect with this diverse audience, the "Other" category of TikTok influencers presents ample opportunities. Explore our influencer database to tap into this exciting market and drive your brand's engagement to new heights. Join today for exclusive insights and boost your promotional campaigns effectively!