Discover the Trendsetters in Health & Beauty on TikTok
The Health & Beauty category on TikTok showcases influencers transforming wellness knowledge into engaging content. Leading the charge is the ever-popular Dr. Pimple Popper, who has amassed over 17 million followers while promoting skincare brands like SLMD Skincare. Influencers such as Enkyboys and Nikkililly follow closely, captivating audiences with their insights into health and wellness products.
What products resonate most? A glance at the mention count reveals that Magnesium (116 mentions), Ashwagandha (112), and Honey (95) are topping the charts. These influencers highlight the importance of health supplements and wellness products, making them ideal partners for brands in this space.
Followers in this category span diverse ranges, with over 248 influencers boasting more than 1 million followers. The most fruitful promotion niches lie in health & wellness products, dietary supplements, and fitness equipment, making collaborations lucrative for brands.
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