Exploring the Vibrant World of Handmade Influencers on TikTok
The Handmade category on TikTok is alive with creativity, showcasing talented artisans who specialize in everything from artisan jewelry to custom leather goods. With influencers like morrisonmade (828K followers) promoting unique leather products and lirujia (655K followers) focusing on crochet, the platform is a treasure trove for handmade enthusiasts.
Among the most talked-about products are candles, keychains, and yarn, each highlighting the diverse subcategories of handmade crafts. Interestingly, candles alone have been mentioned in 6 different videos, showcasing their evergreen popularity among creators and consumers alike.
The follower range reveals a community ripe for engagement, with 3 standout influencers falling into the 500K to 1M range and a thriving base of 14 influencers with 100K to 250K followers, making it an ideal niche for brands looking to collaborate. Areas like Home Decor, Craft Supplies, and Handmade Gifts dominate the promotion landscape, providing ample opportunity for targeted marketing.
Dive into this flourishing niche and explore influencers that can elevate your brand. Get access to our extensive database of TikTok influencers to find the perfect partners for your handmade projects today! 🌟