Discover the Thriving Equestrian Influencer Landscape on TikTok
The equestrian category on TikTok is captivating enthusiasts with influencers showcasing everything from riding apparel to horse care products. With top influencers like alfoequestrian (420K followers) and demirtopzz (353K followers), this space is bustling with potential for brands targeting the equestrian market.
Leading product mentions include equestrian fashion staples like PH Clothing Co. and innovative items such as Baylor Twine, highlighting a diverse audience keen on both style and practicality. The best promotion niches prominently feature Equestrian Apparel, Horse Equipment, and Horse Feed, making it clear that there’s a vast landscape for brands to tap into.
Interestingly, the followers’ demographic spans from over 10K to nearly 500K, offering varying levels of engagement opportunities. With 18 influencers pinpointing equestrian apparel, now is the perfect time for brands to align their products with top creators.
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