Dance Influencers: The Rhythmic Power of TikTok
The dance category on TikTok is a vibrant and dynamic space, showcasing a diverse range of styles and performances. With top influencers like JustMaiko and Niana Guerrero leading the charge—boasting followers in the millions—this category showcases the true potential of dance as a promotional tool.
Predominantly, influencers are promoting products tied to dancewear and fitness. JustMaiko, for instance, pairs his dance moves with brands like Hover Air X1 and Shluv Dance Academy, while also delving into lifestyle items like Popeyes. In 2023, the most mentioned products include renowned names such as Nike, Adidas, and Gucci, reflecting a strong link between dance and fashion, influencing trends and consumer behavior alike.
The follower count heatmap reveals a robust global audience keen on dance culture, with over 300 influencers having more than a million followers. The best promotion niches identified—dancewear, dance classes, and music streaming services—underscore the immense potential for brands in the dance industry.
To tap into this rapidly growing network of dance influencers, access our exclusive influencer database today and discover untapped promotional opportunities that will elevate your brand to new heights!