Discover the World of Beauty & Personal Care on TikTok
The Beauty & Personal Care category on TikTok is thriving, with top influencers like James Charles (39M followers) and Benjikrol (34M followers) captivating audiences through engaging content around makeup, skincare, and luxury items. Mentioned products range from makeup essentials like lipstick and mascara to high-end brands such as Balenciaga and even luxury cars like the Bentley Bentayga!
A heatmap of top products shows makeup dominating with 4,324 mentions, followed closely by nails, skincare, and haircare. Additionally, this category reveals lucrative promotion niches—beauty products, cosmetics, and skincare all rank high, offering influencers a diverse palette for monetization.
The largest audience is found in the United States (98,845 followers), but influencers hail from various countries including Canada, Mexico, and South Africa, showcasing the universal appeal of beauty.
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