The Rise of Baking Influencers: Uncovering Sweet Trends
The world of baking on TikTok has expanded rapidly, making it a sweet spot for brands looking to align with influential voices in the kitchen. The baking category showcases an exciting array of influencers who are shaping trends around baking supplies, gourmet food, and cake decorating tools.
Leading the charge are influencers like @reposteriaparaemprender with 748k followers and @belka_bread with 612k followers, proving that a remarkable following can highlight the importance of baking supplies and kitchen appliances. The products that steal the show? Parchment paper, bread flour, and buttercream, mentioned repeatedly by these baking aficionados.
With the majority of influencers thriving in the 50k-250k follower range, opportunities for brands to connect with niche audiences abound. Best promotion niches include baking supplies (56 mentions) and cake decorating tools (13 mentions), presenting a prime opportunity for businesses targeting these sectors.
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